ROUND ROCK, Texas—Disappointed by the negative public reaction Dell received for their initial foray into the emerging scented laptop market, founder, Chairman and CEO Michael Dell announced the company is poised to make another attempt.
“In retrospect, I can see how cat urine was the wrong choice for our product launch,” he said. “I asked R&D for something edgy and unexpected, but I should have personally tested this offering before greenlighting mass-production.”
On Wednesday, Dell issued a statement to their customers advising them that they could have the widely-criticized “pussy pee” scent module in their Dell Latitude 6430u laptops swapped out at the factory at no cost.
“We’ve elected to go with more traditional scents this time: coffee, vanilla, ocean breeze, cinnamon, bacon, and leather,” Dell added. “Our other previously-queued scents—fish, skunk, vomit, wet dog, and burned hair—will still be made available, but by special order only.”
He hinted that next year’s line of laptops will be redesigned to feature a customer-swappable scent module, allowing smells to be changed on demand.