U.S.—In an effort to raise funds for peace, Burger King invited McDonald’s to combine forces and create the ultimate hybrid burger. McDonald’s is not lovin’ it.
“BK had the nerve to take out full-page ads in two major newspapers,” fumed head of McDonald’s public relations, Jeffrey Staub. “To call us out like that is unconscionable. We may sue.”
In an open letter, Burger King asked whether McDonald’s would like to sell a “McWhopper” for one day only on September 21, World Peace Day. All proceeds would go to the non-profit organization, Peace One Day.
“The gall of Burger King is appalling!” said Staub. “The name alone is a slap in the face!”
Adding insult equal to injury, Burger King suggested the sandwich contain six ingredients each from the Big Mac and Whopper. The Atlanta location of the proposed pop-up restaurant is half-way between each company’s headquarters.
“For us to even consider this partnership, Burger King would need to make major concessions,” said Jennifer Wrigley, head of McDonald’s legal team. “The sandwich would be renamed Big Whoop, the Big Mac would contribute seven of the twelve ingredients and ten percent of the profits would go to Ronald McDonald House.”
Dig In, the advertising group responsible for the McWhopper idea, concedes they may have bitten off more than they can chew. “We thought this would be a mutually acceptable way to promote both brands while linking them to a positive concept,” said agency president Chet Silver. “Instead, I’ve had to fire three junior copywriters just to cover my ass.”
At press time, over $100,000 had been spent on legal fees in connection to what has been dubbed “Burgerzilla”. No funds have been raised for Peace One Day.